Chimac is a Korean-American chicken restaurant in Seattle, known for bringing the flavors of Korean fried chicken and beer culture to the city. While they already had the basics, Chimac lacked a cohesive brand identity.

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To establish a unique and recognizable presence, a comprehensive brand refresh was created to unify Chimac's visuals and tone across web and print. This included developing consistent graphic elements and designing a variety of assets such as a new website, restaurant menus, flyers, table tents, takeout bags, kids' stickers, t-shirts, and more. The result is a distinct and authentic identity that reinforces Chimac’s role as Seattle’s original Korean-American chicken experience.